Search on the Beach moves to Vanilla Digital

This blog and its posts are in the process of moving home to Vanilla Digital- Pure Digital Marketing. All of the posts from the existing blog will have links to the new location s you can continue reading at Vanilla Digital. Thanks!

:-)

New Google stats suggest click fraud rates 2% and under

Check out this article on an apparent Google report of actual click fraud figures on the markets leading search engine.

http://www.marketingpilgrim.com/2006/12/google-click-fraud-rate-two-percent.html

The click fraud rate - as discovered by most AdWords advertisers - is on average, less than 2% of all clicks through Google’s system.

This article has moved to its new home at Vanilla Digital....View the full article here http://vanilladigital.com/2006/12/13/new-google-stats-suggest-click-fraud-rates-2-and-under/

Iraqi insurgence gain funding from AdSense Click Fraud?

This post has moved to Vanilla Digital read it here: Iraqi insurgence gain funding from AdSense Click Fraud?

Beginners guide to spotting click fraud.

Whatever size PPC campaign you run and no matter what your time and resources are like, these simple tips for preventing click fraud could save you serious money.

This article has moved to its new home on Vanilla Digital- read the full article here: Beginners guide to spotting click fraud.

Creating a click fraud action plan for your PPC campaign

OK so you've read or heard enough to make you concerned about click fraud. In a 2006 survey of 1400 search marketers in the U.S under 50% of the group had plans to monitor click fraud across their campaign in the coming 6 months (MarketingSherpa) so by creating an action plan now you will already be in the minority of mindful and risk conscious PPC marketers. Your PPC click fraud action plan will be tailored to your own campaign budget and your analysis of the risk level involved, here's a guideline.

This article has moved to its new location at Vanilla Digital- read the full article here: Creating a click fraud action plan for your PPC campaign

Search on the Beach's guide to choosing a PPC agency

If your PPC marketing efforts are beyond the scope of your internal marketing team chances are you'll be thinking of outsourcing the day to day management of your AdWords, YSM! or other search marketing programs if you're not already doing so. Trouble is there's no shortage of agencies out there offering in essence the same services, usually at around the same cost. So how do you pick a good one and what questions should you be asking before you commit to anything? Here's a summary:

This article has moved to Vanilla Digital. Read the full article here:

Vanilla Digital's guide to choosing a PPC agency

:-)

Winners and losers of the click fraud game

OK so click fraud is here, or at least its coming and the fact seems as inevitable as the rising price of petrol or indeed AdWords, but why is it happening? Who's playing the click fraud game, who's winning and who's losing?

This article has moved to Vanilla Digital- read the full article here:

Winners and losers of the click fraud game

Social Click Fraud Plagues UK Content Network

This blog, like many before it is funded by its inclusion in Google's "Content Network". I get a small payment every time someone clicks on one of the AdSense ads on my site. When I signed up for the program I had to agree to the following disclaimer's many readers will be familiar with:

This article has moved to Vanilla Digital- read the full article here:

Social Click Fraud Plagues UK Content Network

What is click fraud?

Any Google AdWords novice should of heard of click fraud or 'invalid clicks'. Goggle inform you it exists, tells you they've got everything under control and you go about your day! And for most advertisers that will probably be the case. Click fraud in the UK should not be anything to keep you up at night...yet.

This article has moved to vanilla Digital- read the full article here:

What is click fraud?