Creating a click fraud action plan for your PPC campaign

OK so you've read or heard enough to make you concerned about click fraud. In a 2006 survey of 1400 search marketers in the U.S under 50% of the group had plans to monitor click fraud across their campaign in the coming 6 months (MarketingSherpa) so by creating an action plan now you will already be in the minority of mindful and risk conscious PPC marketers. Your PPC click fraud action plan will be tailored to your own campaign budget and your analysis of the risk level involved, here's a guideline.

This article has moved to its new location at Vanilla Digital- read the full article here: Creating a click fraud action plan for your PPC campaign