Search on the Beach's guide to choosing a PPC agency

If your PPC marketing efforts are beyond the scope of your internal marketing team chances are you'll be thinking of outsourcing the day to day management of your AdWords, YSM! or other search marketing programs if you're not already doing so. Trouble is there's no shortage of agencies out there offering in essence the same services, usually at around the same cost. So how do you pick a good one and what questions should you be asking before you commit to anything? Here's a summary:

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Vanilla Digital's guide to choosing a PPC agency

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